Turn Members into Champions with Smarter Engagement
Encouraging people to make healthy choices is simple. Achieving consistent behavior change that can create long-lasting results is more challenging. In most cases, people want to live a healthier lifestyle but are often discouraged by time commitment, lack of knowledge or simply don’t know where to start.
Our recent ebook, “Turn Members into Champions,” outlines how organizations can make participation convenient and drive improved health outcomes for their entire population through smarter engagement and condition education. Here are a few highlights:
Provide Personalized Education
Setting patients up with health coaches is a great way to ensure they understand their conditions, know how to overcome barriers to medical adherence and have the resources to stick to personal health goals. Meaningful engagements between members and their coaches lead to greater trust and true partnership. Coaches must get to know the person behind the patient, and provide the right tools that direct members to the level of care that’s right for them.
We know disseminating information to a diverse population is difficult, with various languages and degrees of education. Our advice? Speak their language. Diverse populations require multi-lingual health coaches, live interpretation services, and even expertise in cultural sensitivities. Understanding social and cultural factors is critical for effective healthcare guidance.
Initiate a Sense of Empowerment
While members need to have an intrinsic desire to make a lifestyle change, they’ll be more encouraged to do so if they feel their goals are attainable and will derive actual results. Members will need encouragement and positive reinforcement along their wellness journey. One slip-up shouldn’t take members completely off track. Be there for them through the ups and downs and reinforce that small accomplishments count.
Setting attainable goals is a key aspect of motivation. Help members set goals that align with what is important to them, recognize milestones along the way, provide positive reinforcement and create new goals to promote continued progress.
Foster Teamwork Among Members
People are more likely to commit to wellness when they have someone with whom they can share the journey and can feel a sense of camaraderie. Help foster a community or peer relationship where individuals can share experiences and encourage each other to reach their goals. Use online activities such as forums for people to connect with experts on popular topics.
Peer-driven support is a proven way to help improve patient-efficacy, increase knowledge of chronic conditions, improve self-reported health status and self-care skills, and reduce the use of unnecessary emergency services.
Your members want convenience and instant gratification. If you’re going to help them commit to wellness, you need to make it easy for them. Embrace digital tools to help stay connected with your population and reach them in ways they’re most comfortable. Using digital will help you gain more insight into individuals’ needs, help understand what resonates with them and allow you to fully customize communications to generate the best response rates.
Knowing when and how to engage members isn’t easy. Health Dialog’s programs help facilitate smarter engagements that are not only clinically relevant, but customizable to meet individual preferences that help ensure lasting participation.
Learn more about how Health Dialog can help your members reach their full potential: http://info.healthdialog.com/ebook-turn-patients-into-champions